about us

the shop

All About That Dress was established in 2021 by Allison Sawyer Cambre.  She and her dedicated fashion team love to instill confidence in their clients with their energy and loving spirits. From elegant mermaid gowns to sophisticated knee-length styles, there is something to suit every shape, style and personality. The team looks forward to welcoming you to their store to explore a diverse range of designs, sizes, and colors. 

All About That Dress is a female-owned business that celebrates individual inner-beauty and glamour. You can arrange a visit to the boutique along with your wedding party and mothers-of-the-couple to peruse the up-to-the-minute fashions and designs. The fashion team will treat you to a wonderful shopping experience that centers on a warm welcome and stylistic expertise.

Wedding background with checklist and ca

my story
I can never tell a short story

Allison Sawyer Cambre-owner

I started my event planning career at The Sheraton-Birmingham in it's early days as a catering manager.  I learned so many things from a man I called Chef and fell in love with the event world.  I was approached by the General Manager of Birmingham Country Club and made the move into social catering.  What a place to begin!  I have so many wonderful memories with members, planning their menus and  helping put together their dream weddings, rehearsal dinners, bridal luncheons and a little further down the road, christening brunches, tea parties and birthday parties. The best part of the week was Saturday when all the the wedding vendors would begin putting everything together for the celebration.  Florists, were the most important part of the overall plan and I was able to see the very best in action.  Watching, asking questions and making mental and written notes gave me a great deal of knowledge to the workings and planning of events.

Once the event started I would navigate the bride and groom through the evening so that no one had to worry or look at a watch, just relax and enjoy.

Later, I became Director of Events at The Club.  Things had changed quite a bit and event planners had started planning in Birmingham!  Again, I was so fortunate to be able to see the inner-workings as this became a mainstay on the event scene and the emerging event companies were and still are fabulous! It takes a lot of hard work and time to do the job well. 

As God began opening doors for me to launch All About That Dress, He began to show me all of the gifts He has been cultivating in me all along, tokens of providence. My very wise mentor and friend, Sheree told me that God will give you tokens of providence to show you the way to go.  He won't show you all the way down the road but will cast a little light along the way.  During my girlfriend Debbie's daughter's wedding planning, I offered to help with the rehearsal and day of wedding details so that her family and friends could enjoy the day. At the rehearsal dinner, I was seated next to a woman I'd never met.  We started chatting and I found out she was a weekend wedding coordinator! I looked heavenward and said, "Really God?"  He was reminding me of my love of working and helping brides and their families alleviate the stress of managing the wedding day itself.  I laughed with this woman as we shared the conversation with Debbie.  The next morning, before the wedding, Debbie came up beaming and said, "I'm in! I want to do weekend weddings with you." So...Deb & Alli's was created!  With my dear friend Debbie Gossett we have formed an event team to work with you to make sure the wedding you planned comes off without a hitch. These tokens have become so precious to me and I know this shop is blessed by God.

Hebrews 10:36-39 esv

36   For you have need of endurance, so that when you have done the will of God you may receive what is promised.  37   For,

"Yet, a little while,

and the coming one will come and will not delay:

38   but my righteous one shall live by faith,

and if he shrinks back,

my soul has no pleasure in him."

39   But we are not of those who shrink back and are destroyed, but of those who have faith and preserve their souls.

I'm not planning to shrink back but stand firm on the promises from God as I work and grow this business, for His glory!

I hope you'll plan a visit with us soon to find out how we can serve you.

By faith alone,


my team

models and staff members